Project description:

In order to design the proper logo, we need the involvement of the marketing team of our client. Before a logo is designed, we ask for a clear definition of the concept and values of the brand as well for the research based on the consumer or target group. We try to understand the competition, to ask the right questions and to remember that a logo is just one ingredient of the entire branding process. And we don’t underestimate the value of a second (or third) pair of eyes to identify things that we might have missed during the design stage.